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Written by Jason Barlow
When is an Aston Martin not an Aston Martin? When it"s a Lagonda. And especially when it"s this. The Vision Concept. The nameplate actually pre-dates Aston Martin: an Anglo-American former opera singer called Wilbur Gunn founded the company in 1909, named it after the river near his Ohio home-town, and created a number of stoic looking saloons and convertibles before the company was acquired post-war by David Brown. He"d also just bought Aston Martin (you"ll recognise the initials), and they merged. Progress was patchy thereafter. Aston"s current vice president Simon Sproule, a former Nissan VP who had a spell as a lieutenant to rocketeer and sometime electric car sage Elon Musk, thus refers to Lagonda as a 110-year old start-up". Cute. TG has been granted exclusive access to the AML design studio for a preview, many months before its Geneva show big splash, and even lurking under a cover this is clearly no ordinary car. Forget 2009"s lumpen SUV concept and wrap your eyes and brain round the Lagonda Vision Concept", an epic fully electric super-limo that aims to make the Rolls Phantom look as lavishly appointed as a knackered airport rental. Lagonda has aspirations to being the world"s first zero emissions luxury brand, to confound", and to align some ye olde luxury thinking with the sort of glistening future world Jared Leto"s sociopath stalked in the magnificent Blade Runner 2049.
Date written: 6 Mar 2018
More of this article on the Top gear website
ID: 11081
When is an Aston Martin not an Aston Martin? When it"s a Lagonda. And especially when it"s this. The Vision Concept. The nameplate actually pre-dates Aston Martin: an Anglo-American former opera singer called Wilbur Gunn founded the company in 1909, named it after the river near his Ohio home-town, and created a number of stoic looking saloons and convertibles before the company was acquired post-war by David Brown. He"d also just bought Aston Martin (you"ll recognise the initials), and they merged. Progress was patchy thereafter. Aston"s current vice president Simon Sproule, a former Nissan VP who had a spell as a lieutenant to rocketeer and sometime electric car sage Elon Musk, thus refers to Lagonda as a 110-year old start-up". Cute. TG has been granted exclusive access to the AML design studio for a preview, many months before its Geneva show big splash, and even lurking under a cover this is clearly no ordinary car. Forget 2009"s lumpen SUV concept and wrap your eyes and brain round the Lagonda Vision Concept", an epic fully electric super-limo that aims to make the Rolls Phantom look as lavishly appointed as a knackered airport rental. Lagonda has aspirations to being the world"s first zero emissions luxury brand, to confound", and to align some ye olde luxury thinking with the sort of glistening future world Jared Leto"s sociopath stalked in the magnificent Blade Runner 2049.
Date written: 6 Mar 2018
More of this article on the Top gear website
ID: 11081