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Written by Jack Rix
It"s the never-ending conundrum for car companies: how to turn a win on Sunday into a sale on Monday. Aston has been winning on the track more than most lately, claiming the 2016 FIA WEC GT Drivers" Championship, and two class victories at the 24 Hours of Le Mans and now it has a plan to turn Aston Martin Racing"s (AMR) success into a tidy profit. The idea couldn"t be simpler an AMR sub-brand that diffuses racing technology into the road car line up, creating the most extreme, and presumably expensive, versions of each model line. In time, Aston says, every model in the line-up will have a hardcore AMR derivative, and to show us what it"s on about it"s transformed the Rapide into the Rapide AMR and the outgoing Vantage into the Vantage AMR Pro for the Geneva show.We start with the Rapide AMR, a milder interpretation of the AMR formula that will be developed by Aston"s central vehicle engineering team. Although exact specs are yet to be announced, it gets more power from its 6.0-litre V12, chassis upgrades and slap-in-the-face styling, including lime green accents, new 21-inch wheels and pumped up bodywork for more downforce. Inside there"s carbon-fibre race seats and more retina-searing flashes of lime green.
Date written: 7 Mar 2017
More of this article on the Top gear website
ID: 6974
It"s the never-ending conundrum for car companies: how to turn a win on Sunday into a sale on Monday. Aston has been winning on the track more than most lately, claiming the 2016 FIA WEC GT Drivers" Championship, and two class victories at the 24 Hours of Le Mans and now it has a plan to turn Aston Martin Racing"s (AMR) success into a tidy profit. The idea couldn"t be simpler an AMR sub-brand that diffuses racing technology into the road car line up, creating the most extreme, and presumably expensive, versions of each model line. In time, Aston says, every model in the line-up will have a hardcore AMR derivative, and to show us what it"s on about it"s transformed the Rapide into the Rapide AMR and the outgoing Vantage into the Vantage AMR Pro for the Geneva show.We start with the Rapide AMR, a milder interpretation of the AMR formula that will be developed by Aston"s central vehicle engineering team. Although exact specs are yet to be announced, it gets more power from its 6.0-litre V12, chassis upgrades and slap-in-the-face styling, including lime green accents, new 21-inch wheels and pumped up bodywork for more downforce. Inside there"s carbon-fibre race seats and more retina-searing flashes of lime green.
Date written: 7 Mar 2017
More of this article on the Top gear website
ID: 6974
