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Written by Stephen Dobie
Thanks to the rather wonderful Z8, BMW has relatively recent form in going retro. We asked its design boss Adrian van Hooydonk if there was any temptation to do so again when reinventing the 8 Series badge. "The original 8 Series was something outside of the ordinary for the brand. It was a bit exotic," Hooydonk tells us. "That"s what we tried to do with the new one as well. We didn"t want to make a product that was clearly derived from something else in our portfolio. We wanted to make it a bit more standalone, a bit more exotic, and sportier than the car that has gone before it, the 6 Series. Both in design and technology, we managed to do that." It"s inspired by the old one, then, but looks nothing like it. So if there"s no room for the 8 Series to go retro, we asked him whether it would work elsewhere in the range.
Date written: 30 Nov 2018
More of this article on the Top gear website
ID: 14191
Thanks to the rather wonderful Z8, BMW has relatively recent form in going retro. We asked its design boss Adrian van Hooydonk if there was any temptation to do so again when reinventing the 8 Series badge. "The original 8 Series was something outside of the ordinary for the brand. It was a bit exotic," Hooydonk tells us. "That"s what we tried to do with the new one as well. We didn"t want to make a product that was clearly derived from something else in our portfolio. We wanted to make it a bit more standalone, a bit more exotic, and sportier than the car that has gone before it, the 6 Series. Both in design and technology, we managed to do that." It"s inspired by the old one, then, but looks nothing like it. So if there"s no room for the 8 Series to go retro, we asked him whether it would work elsewhere in the range.
Date written: 30 Nov 2018
More of this article on the Top gear website
ID: 14191
