L
Luke Wilkinson
Guest
Caterham has been sold to the Japanese retail group, VT Holdings, marking the first time the iconic brand has passed from British control in its near 50-year history.
The sale isn’t completely out of the blue, as VT Holdings has been Caterham’s Japanese importer since 2009, selling more than 120 Caterham cars annually across its network of 200 dealers. So the new owners have a pretty good grasp on Caterham’s key ideals.
The firm’s Chief Executive, Kazuho Takahashi, also shares many of Caterham’s interests, including a passion for racing. During the past 20 years, he’s competed in the Japanese Grand Touring Car, Super GT and Super Taikyu championships, claiming a couple of wins and a handful of podiums during his career.
Takahashi has now retired from the fastest Japanese racing series, as he recently turned 68 years old; but he’s still racing sports cars in the lesser divisions. He also seems to favour British cars as, for the last couple of years, he’s raced a Lotus Evora.
Commenting on his company’s acquisition of Caterham, Takahashi said: VT Holdings is proud to welcome Caterham to the group. We have not only purchased a globally renowned performance car manufacturer but become custodians of a motoring legend. We will protect and develop the Seven to meet the legislative challenges that lie ahead.”
Graham MacDonald, chief executive of Caterham Cars, added: “Takahashi-san and the team truly understand the DNA of the Caterham brand, our heritage, our customers and our passions. As a team, we’re all excited about starting to write the next chapter for this very special brand.”
VT Holdings has also invested in the Thai and South African markets, meaning Caterham could soon look to expand its sales network. Currently, the British brand sells to 20 markets around the world, with exports accounting for 60 percent of its sales.
Hungry for more Caterham content? Read our review of the Caterham Super Seven 1600 here…
Continue reading...
The sale isn’t completely out of the blue, as VT Holdings has been Caterham’s Japanese importer since 2009, selling more than 120 Caterham cars annually across its network of 200 dealers. So the new owners have a pretty good grasp on Caterham’s key ideals.
The firm’s Chief Executive, Kazuho Takahashi, also shares many of Caterham’s interests, including a passion for racing. During the past 20 years, he’s competed in the Japanese Grand Touring Car, Super GT and Super Taikyu championships, claiming a couple of wins and a handful of podiums during his career.
Takahashi has now retired from the fastest Japanese racing series, as he recently turned 68 years old; but he’s still racing sports cars in the lesser divisions. He also seems to favour British cars as, for the last couple of years, he’s raced a Lotus Evora.
Commenting on his company’s acquisition of Caterham, Takahashi said: VT Holdings is proud to welcome Caterham to the group. We have not only purchased a globally renowned performance car manufacturer but become custodians of a motoring legend. We will protect and develop the Seven to meet the legislative challenges that lie ahead.”
Graham MacDonald, chief executive of Caterham Cars, added: “Takahashi-san and the team truly understand the DNA of the Caterham brand, our heritage, our customers and our passions. As a team, we’re all excited about starting to write the next chapter for this very special brand.”
VT Holdings has also invested in the Thai and South African markets, meaning Caterham could soon look to expand its sales network. Currently, the British brand sells to 20 markets around the world, with exports accounting for 60 percent of its sales.
Hungry for more Caterham content? Read our review of the Caterham Super Seven 1600 here…
Continue reading...