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Written by Ollie Kew
Enrico Galliera is a friendly, impeccably attired Italian and commercial director at Ferrari. He"s the man in charge of the rarefied XX series of track-only unobtanium that supply data for Ferrari"s future road cars. TG caught up with him to chat about the mightiest Ferraris of them all, and its British rivals.TopGear.com: What"s your typical XX car customer like? Race drivers? Wannabe race drivers? Very wealthy adrenaline junkies? Enthusiasts?Enrico Galliera: I would say there is a combination of clients, but mostly they are successful people who want to drive fast without the stress of actually racing. They are not all racing drivers, though we have quite a few! Rene Arnoux is one, who drove the FXXK at the Goodwood Festival of Speed. Most of the clients are very successful entrepreneurs who like to drive their cars on track. They approach the company, and enter a kind of journey. They drive their Ferrari on a track, decide they like it, then they enter the Corsa Clienti training, and we can bring them up to a race license level. Then maybe they have a go in the 458 Challenge car and the Challenge series, and after that they can choose between the XX programme, or driving our F1 cars. The specific point is that they don"t race each other they only race against themselves. So, there"s not the pressure of someone pushing them or trying to overtake. They feel more comfortable, but they still have all the telemetry to teach them how to improve the performance of the car. TG: How many recurring customers have you got? Is there anyone who bought an FXX, a 599XX and now the FXXK?EG: Actually, I would say this is the most critical issue we have. Whenever we bring out a new evolution like the FXXK, we have almost all the existing clients saying "I want one". At the same time, we have a number of new people wanting to enter the programme. So, we give priority to our existing clients, and then we try to convince them to sell their previous cars to another client, to bring them into the family. The FXX or 599XX is our entry-level car. From there, they can grow up and buy a new one. TG: Ferrari were first to this idea of making a supercar faster, more track-focused, and then selling limited numbers as a sort of rolling test bed. Any thoughts on McLaren and Aston Martin"s similar P1 GTR and Vulcan projects?EG: First of all, we feel very proud. If they"re following our lead, it"s because they feel we have a very successful idea. We started it, and now we feel proud to be copied. But this programme is not just about having a fast car. It"s an experience we can offer different cars, events around the world designed for them, and we grow a community, a club. People want to be part of the club, not just because of the cars but because of the people. TG: Have you got any clients who own a P1 GTR or Aston Vulcan as well as an XX car?
Date written: 4 Aug 2016
More of this article on the Top gear website
ID: 4530
Enrico Galliera is a friendly, impeccably attired Italian and commercial director at Ferrari. He"s the man in charge of the rarefied XX series of track-only unobtanium that supply data for Ferrari"s future road cars. TG caught up with him to chat about the mightiest Ferraris of them all, and its British rivals.TopGear.com: What"s your typical XX car customer like? Race drivers? Wannabe race drivers? Very wealthy adrenaline junkies? Enthusiasts?Enrico Galliera: I would say there is a combination of clients, but mostly they are successful people who want to drive fast without the stress of actually racing. They are not all racing drivers, though we have quite a few! Rene Arnoux is one, who drove the FXXK at the Goodwood Festival of Speed. Most of the clients are very successful entrepreneurs who like to drive their cars on track. They approach the company, and enter a kind of journey. They drive their Ferrari on a track, decide they like it, then they enter the Corsa Clienti training, and we can bring them up to a race license level. Then maybe they have a go in the 458 Challenge car and the Challenge series, and after that they can choose between the XX programme, or driving our F1 cars. The specific point is that they don"t race each other they only race against themselves. So, there"s not the pressure of someone pushing them or trying to overtake. They feel more comfortable, but they still have all the telemetry to teach them how to improve the performance of the car. TG: How many recurring customers have you got? Is there anyone who bought an FXX, a 599XX and now the FXXK?EG: Actually, I would say this is the most critical issue we have. Whenever we bring out a new evolution like the FXXK, we have almost all the existing clients saying "I want one". At the same time, we have a number of new people wanting to enter the programme. So, we give priority to our existing clients, and then we try to convince them to sell their previous cars to another client, to bring them into the family. The FXX or 599XX is our entry-level car. From there, they can grow up and buy a new one. TG: Ferrari were first to this idea of making a supercar faster, more track-focused, and then selling limited numbers as a sort of rolling test bed. Any thoughts on McLaren and Aston Martin"s similar P1 GTR and Vulcan projects?EG: First of all, we feel very proud. If they"re following our lead, it"s because they feel we have a very successful idea. We started it, and now we feel proud to be copied. But this programme is not just about having a fast car. It"s an experience we can offer different cars, events around the world designed for them, and we grow a community, a club. People want to be part of the club, not just because of the cars but because of the people. TG: Have you got any clients who own a P1 GTR or Aston Vulcan as well as an XX car?
Date written: 4 Aug 2016
More of this article on the Top gear website
ID: 4530
