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Written by Patrick Rall
While the modern Chevrolet Malibu is a rather pedestrian mid-sized sedan, back in the golden age of the muscle car, the Malibu name was used on a trimline of the Chevrolet Chevelle. However, by 1974, the muscle car era was tapering off and General Motors was looking for a way to improve the sales of vehicles like the Chevelle Malibu. They did so by marketing the 1974 Malibu as more of a luxury coupe- going so far to refer to the car as "comfortable and considerate".In this week"s Flashback video, you can see how the 1974 Chevrolet Chevelle Malibu was marketed as a fancy, comfortable luxury coupe more than a muscle car allowing GM to differentiate the Malibu from the Camaro. Really, the fact that GM approved this commercial shows that by 1974, the muscle car era was sliding to a sad end where a woman in a fancy white dress is better for marketing than a car blasting down the road. In fact, this commercial doesn"t even show the whole outside of the car, keeping the camera tight to the front end and the plush interior. She even says that the best thing about the Malibu is driving it – but there are no driving shots.Thank goodness this type of marketing didn’t stick. Tags: Chevrolet, Malibu, throwback thursday
Date written: May 23, 2016
More of this article on the LS1 Tech website
ID: 3540
While the modern Chevrolet Malibu is a rather pedestrian mid-sized sedan, back in the golden age of the muscle car, the Malibu name was used on a trimline of the Chevrolet Chevelle. However, by 1974, the muscle car era was tapering off and General Motors was looking for a way to improve the sales of vehicles like the Chevelle Malibu. They did so by marketing the 1974 Malibu as more of a luxury coupe- going so far to refer to the car as "comfortable and considerate".In this week"s Flashback video, you can see how the 1974 Chevrolet Chevelle Malibu was marketed as a fancy, comfortable luxury coupe more than a muscle car allowing GM to differentiate the Malibu from the Camaro. Really, the fact that GM approved this commercial shows that by 1974, the muscle car era was sliding to a sad end where a woman in a fancy white dress is better for marketing than a car blasting down the road. In fact, this commercial doesn"t even show the whole outside of the car, keeping the camera tight to the front end and the plush interior. She even says that the best thing about the Malibu is driving it – but there are no driving shots.Thank goodness this type of marketing didn’t stick. Tags: Chevrolet, Malibu, throwback thursday
Date written: May 23, 2016
More of this article on the LS1 Tech website
ID: 3540
