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Written by Vijay Pattni
Infiniti"s future cars will be "fun to drive", at least according to design boss Karim Habib. Fun to drive, with a focus on electric propulsion and bolder design, too. When asked how the Japanese luxury brand could differentiate itself in a very competitive marketplace, he conceded that "it"s tough". "We"re a luxury brand, but we"re also one of the smallest, if not the smallest of the main players. So yes, we have to do something that"s not out there."
Date written: 31 Aug 2018
More of this article on the Top gear website
ID: 13144
Infiniti"s future cars will be "fun to drive", at least according to design boss Karim Habib. Fun to drive, with a focus on electric propulsion and bolder design, too. When asked how the Japanese luxury brand could differentiate itself in a very competitive marketplace, he conceded that "it"s tough". "We"re a luxury brand, but we"re also one of the smallest, if not the smallest of the main players. So yes, we have to do something that"s not out there."
Date written: 31 Aug 2018
More of this article on the Top gear website
ID: 13144
