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Written by Jack Rix
It"s a line trotted out constantly by manufacturers in search of a hook for their latest show car. "This model represents the next generation of our company"s design philosophy." Often it"s a load of old waffle. But when Mazda decides to deploy it, we sit up and listen.Why? Because ever since it announced a new Kodo design language with the four-door coupe (see a pattern emerging?) Shinari concept in 2010, it"s set about designing one of the most cohesive and consistently handsome range of cars from MX-5 to CX-5 anywhere in the industry.This, then, is Mazda starting again, pressing reset, Kodo design v2.0. It"s a new beginning that seven years hence will produce another litter of Mazdas destined to nip at the heels of bigger-selling, but probably less-talented cars.It"s drearily named the Mazda Vision Coupe and, my word, it"s a handsome slab of metal. The idea, and bear with me if it gets a bit design fluff here, is that the Vision Coupe "forgoes the rhythmical motion that prior iterations of Kodo design emphasised in body styling".It opts instead for a simple form that "strips away all non-essential elements to embody a less-is-more aesthetic". To you or me, that translates roughly as the current cars are full of lines and a bit fussy; from now on, expect all Mazdas to have fewer creases than Simon Cowell"s face.
Date written: 24 Oct 2017
More of this article on the Top gear website
ID: 9693
It"s a line trotted out constantly by manufacturers in search of a hook for their latest show car. "This model represents the next generation of our company"s design philosophy." Often it"s a load of old waffle. But when Mazda decides to deploy it, we sit up and listen.Why? Because ever since it announced a new Kodo design language with the four-door coupe (see a pattern emerging?) Shinari concept in 2010, it"s set about designing one of the most cohesive and consistently handsome range of cars from MX-5 to CX-5 anywhere in the industry.This, then, is Mazda starting again, pressing reset, Kodo design v2.0. It"s a new beginning that seven years hence will produce another litter of Mazdas destined to nip at the heels of bigger-selling, but probably less-talented cars.It"s drearily named the Mazda Vision Coupe and, my word, it"s a handsome slab of metal. The idea, and bear with me if it gets a bit design fluff here, is that the Vision Coupe "forgoes the rhythmical motion that prior iterations of Kodo design emphasised in body styling".It opts instead for a simple form that "strips away all non-essential elements to embody a less-is-more aesthetic". To you or me, that translates roughly as the current cars are full of lines and a bit fussy; from now on, expect all Mazdas to have fewer creases than Simon Cowell"s face.
Date written: 24 Oct 2017
More of this article on the Top gear website
ID: 9693
