Here"s why you should be excited about the Peugeot 3008

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Written by Paul Horrell
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Yesterday we ran the first shots of the new Peugeot 3008 crossover and we didn"t expect much reaction. Peugeots of the non-GTI variety have seldom got the TopGear.com commentariat into much of a lather. But as it happens you did get excited about the 3008.That"s probably because Peugeot people have become more realistic about where their old cars went wrong. So they can be more rigorous about making the new ones truly competitive. And the Qashqai-size crossover market is now one of the most competitive bloodbaths of all. No scope here for half-measures.Over to Maxime Picat, Peugeot boss: "The first 3008 was caught between a car and a crossover. The new one has decided which way to go." So it has come over a lot more assertive and countrified, with more ground clearance and a bolder front.This is the first car done from start to finish after Picat took over. In a way he got lucky he had access to the PSA Group"s fine-handling and lightweight EMP2 platform and new generation engines.But he also decided to spend decent money. Especially on the interior. We"ve talked before about the new control and instrument system. All versions have virtual dials in front of the driver, plus a centre screen. But the centre screen gets bigger if you go up a spec level or two. The graphics, resolution, animations and responsiveness of this setup really are top-class. The centre display is a proper capacitive touchscreen.As Picat says, "in the past we saved a couple of Euros per car by using old-generation processors. Big mistake."Surrounding the screens are well-turned-out materials real aluminium for the switchgear under the screen, cloth on the dash, stitched door armrests, illuminated cupholders, LED mood lighting, rubber liners for the cubby holes. These are the details that speak of battles won. Accountants want them left out, but they make a real difference to the quality impression of a car.

Date written: 24 May 2016

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