Ian Callum"s new job is to make cars beautiful again

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Written by Jason Barlow
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Anyone who knows Ian Callum will also know that his exit from Jaguar last month Jexit? after almost two decades steering its design wasn"t the end, more a new beginning. "Liberating, that"s how it feels," he says as his new design and engineering business CALLUM (upper case) is unveiled. "I"ve been very fortunate, don"t get me wrong, but I now have a choice what to do on a daily basis. I"ll be the designer of my own future." That and many other things. Callum, based in a 20,000sq ft facility in Warwickshire, will be channelling its boss"s world-class design smarts into travel, audio, and furniture, as well as automotive. After 40-plus years in the business, it"s time for the man whose contribution to our world earned him a CBE to stretch out in ways that the corporate strictures of Big Auto rarely allow. Says Callum, "It"s important to me that I"m creative, that"s the stimulus of life. It was essential that I continue with that, although the unfortunate thing is that my medium is very expensive. But I"m going to have a go at this. I could have taken up painting, but I"m a 3D kind of person, so whatever I do had to have a dynamism and real purpose."

Date written: 17 Jul 2019

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