Inside the Bamford Watch Department

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Written by Alex Doak
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George Bamford is the chappishly good-looking, 35-year-old heir to J.C. Bamford Excavators Ltd, better known around the world as the JCB digger dynasty. But instead of joining the family firm, founded by his grandfather Joseph Cyril Bamford in 1948 and now worth billions, George decided that big yellow bulldozers weren"t really for him. He preferred construction on a much smaller scale the sort of micro-mechanics you could carry around on your wrist.It began when he was given a Rolex Daytona for his 21st birthday (there are upsides to being the son of a billionaire). And while it was a gift most people would give their right arm for, George quickly realised that it looked, well, exactly the same as every other Rolex Daytona around the dinner table a first-world problem, but one that, deep down, most posh-watch wearers would probably admit to. Why spend thousands, only to look the same as everyone else? All of a sudden, the Daytona didn"t seem so special. What it needed, George reckoned, was a personal touch.Images: Amy Shore

Date written: 3 Dec 2016

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