Kia"s Imagine concept proves electricity is fun

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Written by Stephen Dobie
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This is the Imagine by Kia, a concept car that may have a slightly silly name, but rather more importantly, proves Kia"s electrified future has a sense of humour. Phew. "Automotive design is about capturing the heart and making it beat that bit faster for that bit longer," says Kia design boss Gregory Guillaume. "We believe that there"s absolutely no reason why that should change simply because the car is electric." So as well as looking punchy and not unlike a shrunken-down Kia Stinger with some slightly Fast & Furious illuminated details there"s playfulness beneath it all. Such as the stack of 21 (yes, twenty-one) interior screens that are a tongue-in-cheek take on the increasing acreage of media displays inside cars. They look like a clumsily laid down deck of cards and eschew the straight-laced polish normally bestowed upon crystal-ball concepts.

Date written: 6 Mar 2019

More of this article on the Top gear website

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