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Written by Charlie Turner
The journey up the A11 to the Lotus factory in Hethel, Norfolk to hear the latest plan, from the latest CEO tasked with reinvigorating the brand, has become an all-too-frequent occurrence in the past decade. But, five months since his appointment as Lotus CEO, new boss Phil Popham is keen to talk. This time, there"s reason for optimism. In 2017, Geely Auto Group (which also owns Volvo, Proton, Lynk&Co and makes the new EV London Taxi) acquired the major shareholding in Lotus. In September 2018, Popham was appointed. And he"s clearly been busy. Driving past the factory, you"re aware of significant expansion already taking place; as becomes clear during our interview, this is just the start. Having spent 25 years at Jaguar Land Rover, culminating in his role as Global Operations Director, Popham left in 2014 to join Sunseeker Yachts. He spent four years there, turning the business around, before being approached by Geely to run Lotus.
Date written: 29 Mar 2019
More of this article on the Top gear website
ID: 15281
The journey up the A11 to the Lotus factory in Hethel, Norfolk to hear the latest plan, from the latest CEO tasked with reinvigorating the brand, has become an all-too-frequent occurrence in the past decade. But, five months since his appointment as Lotus CEO, new boss Phil Popham is keen to talk. This time, there"s reason for optimism. In 2017, Geely Auto Group (which also owns Volvo, Proton, Lynk&Co and makes the new EV London Taxi) acquired the major shareholding in Lotus. In September 2018, Popham was appointed. And he"s clearly been busy. Driving past the factory, you"re aware of significant expansion already taking place; as becomes clear during our interview, this is just the start. Having spent 25 years at Jaguar Land Rover, culminating in his role as Global Operations Director, Popham left in 2014 to join Sunseeker Yachts. He spent four years there, turning the business around, before being approached by Geely to run Lotus.
Date written: 29 Mar 2019
More of this article on the Top gear website
ID: 15281
