Meet the secretive Californian company plotting to out-Tesla Tesla

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Written by TopGear.com

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At January"s Consumer Electronics Show (CES), we"ll see an all-new electric car from an all-new company, one aiming to stick it to Tesla and its Models S and X.The all-new company is called Faraday Future. The car well, we don"t know much about the car at all, but the little we do is mighty intriguing.Even the company itself is shrouded in mystery. We know Faraday Future is a California-based start-up employing some 400 staff, including ex-BMW and Tesla chiefs.And we know it"s serious about challenging the big players in the world of electric cars. Faraday"s mission statement boldly proclaims that "today"s cars do not meet today"s needs", with the company promising to "connect the automotive experience to the rest of your life".But what exactly does that mean? Last week, The Verge caught up with Nick Sampson, Faraday Future"s Senior VP and a former Tesla boss."If I go on a road trip now, at the weekend, I have to plan that indoors on a computer, and then I have to go to a car and re-put that in," explained Sampson. "It"s not seamless, it"s not a world where the car knows me, knows my needs. If I plan something on one device, why shouldn"t that be available on other devices?"Sampson described Faraday Future as moving remarkably quickly", with a company culture even more creative than Tesla". It plans a seven-strong range of American-built vehicles.He also suggested Faraday would attempt to disrupt the traditional vehicle ownership model, in favour of something closer to a car-share arrangement. "Yes, there will be cars with a single owner," he said. "But in the future there will be a vast number of people who don"t want to own a car any more. Instead of owning a car, it might be a subscription"

Date: 1 Dec 2015
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