Mercedes boss: "there aren"t many niches left to fill"

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Written by Ollie Kew
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Mercedes" biggest arrival at the 2018 Geneva show was its littlest model, the fresh A-class hatchback, complete with that ultra-stylish, tech-crammed interior. Meanwhile its tyre-wrecking tearaway offshoot, AMG, presented the new AMG GT four-door, in 53 Hybrid and 63 V8 variants. Alongside the brand-new CLS, hot E-classes, ultimate S-classes and the Maybach, Mercedes now offers five separate four-door, saloon-ish models of high luxury and monstrous power. And that"s before you include the SUV lines So, is Mercedes is danger of running out of ideas of having filled every last niche twice over? TopGear posed this very question to the chairman of Mercedes" parent company, Daimler, in Geneva. Here"s what Dieter Zetsche has in response:

Date written: 7 Mar 2018

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