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Written by Paul Horrell
Morgan has new owners. A big, but unspecified, injection of money from Italian financier Investindustrial has bought it a majority stake. Morgan"s CEO Steve Morris tells TopGear.com the money will bring stability rather than changes of direction. Can"t imagine the customers would want anything else. Not when they"ve just introduced an entirely new car, the Plus Six, that"s the spitting image of the one it launched in 1936. "It"s about continuity," says Morris. The investment will go into the historic Malvern Link factory, and help them sell more cars outside Europe. And most visibly it will develop new cars Morgan-like new cars.
Date written: 6 Mar 2019
More of this article on the Top gear website
ID: 15069
Morgan has new owners. A big, but unspecified, injection of money from Italian financier Investindustrial has bought it a majority stake. Morgan"s CEO Steve Morris tells TopGear.com the money will bring stability rather than changes of direction. Can"t imagine the customers would want anything else. Not when they"ve just introduced an entirely new car, the Plus Six, that"s the spitting image of the one it launched in 1936. "It"s about continuity," says Morris. The investment will go into the historic Malvern Link factory, and help them sell more cars outside Europe. And most visibly it will develop new cars Morgan-like new cars.
Date written: 6 Mar 2019
More of this article on the Top gear website
ID: 15069
