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Auto Express
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Hyundai’s Prophecy concept has been confirmed for production and is likely to become the next generation Ioniq, Auto Express can reveal.
The new Ioniq, along with a production version of the Hyundai 45 concept first seen at last year’s Frankfurt motor show, is also set to launch a range of new cars with each model having its own distinctive look rather than following the ‘Russian doll’ approach of other car makers.
Speaking exclusively to Auto Express, SangYup Lee, Hyundai Senior Vice President and Head of Hyundai Global Design Center. said, “There will be a production version of Prophecy coming after a production version of the 45 concept.
“The 45 is more inspired by the 1970s, but a more modern SUV style that’s more mainstream. The Prophecy is inspired by the 1930s streamlined era.
“These two cars show how much of the design spectrum we are capable of.”
Auto Express understands that the new ‘Prophecy’ production model will be a replacement for the current Ioniq – both that car and the 45-based SUV will use the brand’s all-new Electric-Global Modular Platform (E-GMP) architecture. The 45 should arrive by the end of this year, while the new Ioniq won’t be seen until 2021.
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“The EV skateboard platform with the short overhang and cowl pulled forward enables us to stretch the cabin to provide more space inside,” Lee told us. “The Prophecy is a future sedan - but not a traditional type of sedan, it will have lots of space inside and more curvature so it means a lot.”
Lee also revealed that the new models would be the start of a new design philosophy in Hyundai that would avoid the ‘Russian Doll’ strategy employed by many other car makers.
“Our cars will be more like a chess board where you have a King, Queen, Bishop, Knight,” Lee told us. “They all look different and function differently but when they’re together they come as one team.This is what the Hyundai look is all about - diversifying our design to fulfill our customer’s lifestyle.
“People say that you have to have to default with the grille looking the same and headlights looking the same, but we want to challenge that consistency in detail. So the cars will look completely different.”
Although future models will have different looks, Lee plans to use lighting technology to bring the Hyundai family together. “You remember the pixel detail in the lamp in the 45 concept and we had pixel detail in the lamps on the Prophecy?” Lee said. “That will tie in 45 and the Prophecy.”
Both the 45 and Prophecy concepts used ‘pixel lamp lights’ – a series of tiny, square LED lights that can also be animated. “The family look will come from the lights,” said Lee. “We have consistency in detail - in the pixel graphic. It’s like a hidden charm that brings the consistency between the two cars, the pixels are one of the main things.
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“The lamp is a functional part, but now the lamp is a design part - we continue our special story in the lamps. A parametric jewel pattern that becomes the DRL will be a big story when the car comes out. It’s what used to be the chrome decoration becoming functional.
We’re changing perception from this is the lamp and this is the DRL – we want to change that.”
Lee also spoke about the newly-announced collaboration between Hyundai and Los Angeles-based Canoo in co-developing a small electric vehicle platform for autonomous and urban electric vehicles. “That will be part of our design chess board,” he said.
Do you think the Hyundai Prophecy will keep its concept looks in production? Let us know in the comments section below…
Continue reading...
The new Ioniq, along with a production version of the Hyundai 45 concept first seen at last year’s Frankfurt motor show, is also set to launch a range of new cars with each model having its own distinctive look rather than following the ‘Russian doll’ approach of other car makers.
Speaking exclusively to Auto Express, SangYup Lee, Hyundai Senior Vice President and Head of Hyundai Global Design Center. said, “There will be a production version of Prophecy coming after a production version of the 45 concept.
“The 45 is more inspired by the 1970s, but a more modern SUV style that’s more mainstream. The Prophecy is inspired by the 1930s streamlined era.
“These two cars show how much of the design spectrum we are capable of.”
Auto Express understands that the new ‘Prophecy’ production model will be a replacement for the current Ioniq – both that car and the 45-based SUV will use the brand’s all-new Electric-Global Modular Platform (E-GMP) architecture. The 45 should arrive by the end of this year, while the new Ioniq won’t be seen until 2021.
image
image
image
image
image
image
image
image
image
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“The EV skateboard platform with the short overhang and cowl pulled forward enables us to stretch the cabin to provide more space inside,” Lee told us. “The Prophecy is a future sedan - but not a traditional type of sedan, it will have lots of space inside and more curvature so it means a lot.”
Lee also revealed that the new models would be the start of a new design philosophy in Hyundai that would avoid the ‘Russian Doll’ strategy employed by many other car makers.
“Our cars will be more like a chess board where you have a King, Queen, Bishop, Knight,” Lee told us. “They all look different and function differently but when they’re together they come as one team.This is what the Hyundai look is all about - diversifying our design to fulfill our customer’s lifestyle.
“People say that you have to have to default with the grille looking the same and headlights looking the same, but we want to challenge that consistency in detail. So the cars will look completely different.”
Although future models will have different looks, Lee plans to use lighting technology to bring the Hyundai family together. “You remember the pixel detail in the lamp in the 45 concept and we had pixel detail in the lamps on the Prophecy?” Lee said. “That will tie in 45 and the Prophecy.”
Both the 45 and Prophecy concepts used ‘pixel lamp lights’ – a series of tiny, square LED lights that can also be animated. “The family look will come from the lights,” said Lee. “We have consistency in detail - in the pixel graphic. It’s like a hidden charm that brings the consistency between the two cars, the pixels are one of the main things.
image
image
image
image
image
image
image
image
image
image
“The lamp is a functional part, but now the lamp is a design part - we continue our special story in the lamps. A parametric jewel pattern that becomes the DRL will be a big story when the car comes out. It’s what used to be the chrome decoration becoming functional.
We’re changing perception from this is the lamp and this is the DRL – we want to change that.”
Lee also spoke about the newly-announced collaboration between Hyundai and Los Angeles-based Canoo in co-developing a small electric vehicle platform for autonomous and urban electric vehicles. “That will be part of our design chess board,” he said.
Do you think the Hyundai Prophecy will keep its concept looks in production? Let us know in the comments section below…
Continue reading...