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Written by Paul Horrell
Get in your Mini, a highly personalised car. Drive to the airport. Fly somewhere. Get into another Mini. And guess what, it"s exactly the same as the one you left behind.And if someone else uses it, it"ll equally become their car.The Mini concept Vision 100 is another in the series of cars created for the BMW Group"s centenary. Chief Designer Anders Warming says: "Today we connect emotionally to a Mini. In future we"ll connect to it digitally." Every Mini, they say, will become your Mini.It"s sort of like when you change your phone. A full backup exists in the cloud: your apps, your preferences, your history. Lose your phone down the toilet, buy a new one and it becomes instantly yours.The impulse for all this is that in future you might very well not own a Mini at all. Car-sharing options are likely to grow in future crowded cities they already are at a significant rate. If you can share a car that still feels like your own, then you"ll be more loyal to the brand.In this Mini"s case, that means not just driving and performance preferences, but graphics projected onto the roof and doors, the cabin ambience. Even the ground around the car is used as a projection surface.
Date written: 16 Jun 2016
More of this article on the Top gear website
ID: 3865
Get in your Mini, a highly personalised car. Drive to the airport. Fly somewhere. Get into another Mini. And guess what, it"s exactly the same as the one you left behind.And if someone else uses it, it"ll equally become their car.The Mini concept Vision 100 is another in the series of cars created for the BMW Group"s centenary. Chief Designer Anders Warming says: "Today we connect emotionally to a Mini. In future we"ll connect to it digitally." Every Mini, they say, will become your Mini.It"s sort of like when you change your phone. A full backup exists in the cloud: your apps, your preferences, your history. Lose your phone down the toilet, buy a new one and it becomes instantly yours.The impulse for all this is that in future you might very well not own a Mini at all. Car-sharing options are likely to grow in future crowded cities they already are at a significant rate. If you can share a car that still feels like your own, then you"ll be more loyal to the brand.In this Mini"s case, that means not just driving and performance preferences, but graphics projected onto the roof and doors, the cabin ambience. Even the ground around the car is used as a projection surface.
Date written: 16 Jun 2016
More of this article on the Top gear website
ID: 3865
