Opinion: has BMW design lost the plot?

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Written by TopGear.com
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Words: Paul Horrell & Ollie Kew Paul Horrell: We"ve been here before, so perhaps history can teach us. The 2001 BMW 7 Series threw our world into spasm. Its jowly face, slabby sides and grotesquely stepped rear stopped everyone in their tracks. Anyone who got behind the wheel found themselves faced with the first iDrive and its brutally hostile learning curve. Controlled by just the selector wheel and no shortcut buttons at all, it was a rabbit warren of fathomless menu hierarchies. Now BMW is making another audacious move, with a new face at the top of its range. And what a face! It"s like those people you see emerging from the first-class lounges as they fly between Nice and Geneva, Malaga and Frankfurt. Orange-tanned skin pulled tight over the cheekbones, suspiciously inflated upper lips, pinched eyes. Mouths agape as they bark into their mobiles, whitened teeth glinting in the expensive sunlight. Expensive cosmetic work can be tragically vulgar. Someone tell BMW.

Date written: 22 Jun 2019

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