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Written by Charlie Turner
Bentley. A brand so emphatically associated with handcrafted wood and leather that the image and connection is almost as deeply ingrained as one of its walnut dashboards. But the company gave TG an insight into a future direction more allied with its upcoming millennial client base, and the results are more surprising than you might expect. Bentley, but not as we know it.Why? Well, design boss Stefan Sielaff and his team presented a vision that sees traditionalist, old-school Bentley embracing technology and materials as yet unavailable in the industry, and incorporating them into future Bentley product. An amalgam of the new and the old. Technological traditional.
Date written: 16 Mar 2016
More of this article on the Top gear website
ID: 2583
Bentley. A brand so emphatically associated with handcrafted wood and leather that the image and connection is almost as deeply ingrained as one of its walnut dashboards. But the company gave TG an insight into a future direction more allied with its upcoming millennial client base, and the results are more surprising than you might expect. Bentley, but not as we know it.Why? Well, design boss Stefan Sielaff and his team presented a vision that sees traditionalist, old-school Bentley embracing technology and materials as yet unavailable in the industry, and incorporating them into future Bentley product. An amalgam of the new and the old. Technological traditional.
Date written: 16 Mar 2016
More of this article on the Top gear website
ID: 2583
