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Written by Paul Horrell
Few people have had as much influence on the cars we drive as Dieter Zetsche. He was chief engineer at Mercedes from the early-1990s, responsible for a rapid expansion in the model range. He was made boss of the merged DaimlerChrysler organisation, and boss of the Daimler Group since the two split. A quarter century. We know about the cars. What about the man? What sort of person does it take to run a car company? To oversee a turnover of more than 150 billion a year? To be the boss to three hundred thousand people worldwide? Until last year, there were three titans who"d had long-term occupancy of those sorts of positions. Carlos Ghosn at Renault-Nissan, Sergio Marchionne at Fiat and then Fiat-Chrysler and Ferrari, plus Zetsche himself.
Date written: 30 Jul 2019
More of this article on the Top gear website
ID: 16444
Few people have had as much influence on the cars we drive as Dieter Zetsche. He was chief engineer at Mercedes from the early-1990s, responsible for a rapid expansion in the model range. He was made boss of the merged DaimlerChrysler organisation, and boss of the Daimler Group since the two split. A quarter century. We know about the cars. What about the man? What sort of person does it take to run a car company? To oversee a turnover of more than 150 billion a year? To be the boss to three hundred thousand people worldwide? Until last year, there were three titans who"d had long-term occupancy of those sorts of positions. Carlos Ghosn at Renault-Nissan, Sergio Marchionne at Fiat and then Fiat-Chrysler and Ferrari, plus Zetsche himself.
Date written: 30 Jul 2019
More of this article on the Top gear website
ID: 16444
