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Written by Craig Jamieson
First and foremost, carmaking is a business. Unless our wires are as severely crossed as a home-built Westfield, car companies aren"t charities; they exist to make money. So, if you ever wonder why we"re currently choking in a miasma of utterly dull crossovers and SUVs, it"s because that"s what makes money, because they"re figuratively flying out of the showrooms. Or, put more simply, it"s because You. Asked. For. It.Well, maybe not you, but certainly someone you know. And the drum we beat at TG about interesting cars is worn so thin that it"s in danger of becoming a tambourine, but we"ll do it one more time for posterity: if you can make the most mundane parts of your life more interesting and joyous, why would you not do that?Now, that doesn"t mean shelling out countless thousands on an 800 horsepower supercar. And it doesn"t mean that manufacturers have to take financial blows strong enough to cripple a second-world country, either. There really is a joyous nexus between affordability, profitability and genuine charisma and it"s happened more often than you"d think. Don"t believe us? Well, a) we"re super offended that you think we"d ever lie to you and b) have some proof, you bunch of doubting Thomases.
Date written: 19 Mar 2018
More of this article on the Top gear website
ID: 11224
First and foremost, carmaking is a business. Unless our wires are as severely crossed as a home-built Westfield, car companies aren"t charities; they exist to make money. So, if you ever wonder why we"re currently choking in a miasma of utterly dull crossovers and SUVs, it"s because that"s what makes money, because they"re figuratively flying out of the showrooms. Or, put more simply, it"s because You. Asked. For. It.Well, maybe not you, but certainly someone you know. And the drum we beat at TG about interesting cars is worn so thin that it"s in danger of becoming a tambourine, but we"ll do it one more time for posterity: if you can make the most mundane parts of your life more interesting and joyous, why would you not do that?Now, that doesn"t mean shelling out countless thousands on an 800 horsepower supercar. And it doesn"t mean that manufacturers have to take financial blows strong enough to cripple a second-world country, either. There really is a joyous nexus between affordability, profitability and genuine charisma and it"s happened more often than you"d think. Don"t believe us? Well, a) we"re super offended that you think we"d ever lie to you and b) have some proof, you bunch of doubting Thomases.
Date written: 19 Mar 2018
More of this article on the Top gear website
ID: 11224
