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Written by Jason Barlow
Although the Chiron is quite the halo car, things move fast in the hypercar sector. Bugatti President Stephan Winkelmann figures that regular internet-breaking one-offs like La Voiture Noire" are a way of keeping the focus firmly on the brand, not to mention lucrative business. It"s a philosophy that served him very well back when he was running Lamborghini. Better still, how about a run of 10 one-offs", at gulp 9m each? Before you begin spluttering invective all over your keyboard, perhaps we could gently suggest that the car you see here, the Centodieci, is more than just a cynical revenue generator. There"s a proper narrative at work here. When VW bought and reactivated Bugatti in 1998, there was zero recognition for the achievement of the brand"s previous custodian, Romano Artioli, or the car he created, the EB110. Remember it? What a thing that was, and still is. A contemporary of the McLaren F1, it was powered by a 550bhp, 3.5-litre quad-turbo V12, with a carbon fibre chassis and active aero, manufactured in a superb, state-of-the-art facility in Campogalliano near Modena.
Date written: 16 Aug 2019
More of this article on the Top gear website
ID: 16629
Although the Chiron is quite the halo car, things move fast in the hypercar sector. Bugatti President Stephan Winkelmann figures that regular internet-breaking one-offs like La Voiture Noire" are a way of keeping the focus firmly on the brand, not to mention lucrative business. It"s a philosophy that served him very well back when he was running Lamborghini. Better still, how about a run of 10 one-offs", at gulp 9m each? Before you begin spluttering invective all over your keyboard, perhaps we could gently suggest that the car you see here, the Centodieci, is more than just a cynical revenue generator. There"s a proper narrative at work here. When VW bought and reactivated Bugatti in 1998, there was zero recognition for the achievement of the brand"s previous custodian, Romano Artioli, or the car he created, the EB110. Remember it? What a thing that was, and still is. A contemporary of the McLaren F1, it was powered by a 550bhp, 3.5-litre quad-turbo V12, with a carbon fibre chassis and active aero, manufactured in a superb, state-of-the-art facility in Campogalliano near Modena.
Date written: 16 Aug 2019
More of this article on the Top gear website
ID: 16629
