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Written by Greg Potts
Almost all luxury car manufacturers now have some form of lifestyle offshoot. It"s a smart business model. Build a brand that offers luxury cars to aspirational people, then start selling slightly cheaper items that those same people can buy whilst saving up. Or just sell random tat to people who want to show-off that they own a 1,000bhp hypercar. Not that we"d describe the new Bugatti Home Collection as tat. In fact, as far as car maker offshoots go, its furniture is actually rather tasteful.
Date written: 11 Apr 2019
More of this article on the Top gear website
ID: 15380
Almost all luxury car manufacturers now have some form of lifestyle offshoot. It"s a smart business model. Build a brand that offers luxury cars to aspirational people, then start selling slightly cheaper items that those same people can buy whilst saving up. Or just sell random tat to people who want to show-off that they own a 1,000bhp hypercar. Not that we"d describe the new Bugatti Home Collection as tat. In fact, as far as car maker offshoots go, its furniture is actually rather tasteful.
Date written: 11 Apr 2019
More of this article on the Top gear website
ID: 15380
