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Written by Paul Horrell
Gerry McGovern, Land Rover"s chief creative officer, introduces the new Evoque punchily. "The acid test is this. Does the new car make the old car look old? Not different, but old." He"s right that it isn"t conceptually different: the bloodline from 2008 LRX concept to 2011 first-gen Evoque to this new one could hardly be clearer. But given that the old one served Land Rover mightily well, is it a noble aim to make it look like yesterday"s chip-paper? Isn"t that an insult to his own back catalogue, and a slight on the existing owners? McGovern seldom displays the symptoms of low self-esteem, but his reply to my question is uncharacteristically hesitant: "I guess I could have phrased that differently." Then he"s back on track. "I might be wrong, but I don"t think I"ve ever designed a car that didn"t sell." He"s perhaps forgetting I"ve known him since he unveiled the MGF, although to be fair he also did the riotously successful MkI Freelander around the same time.
Date written: 22 Nov 2018
More of this article on the Top gear website
ID: 14126
Gerry McGovern, Land Rover"s chief creative officer, introduces the new Evoque punchily. "The acid test is this. Does the new car make the old car look old? Not different, but old." He"s right that it isn"t conceptually different: the bloodline from 2008 LRX concept to 2011 first-gen Evoque to this new one could hardly be clearer. But given that the old one served Land Rover mightily well, is it a noble aim to make it look like yesterday"s chip-paper? Isn"t that an insult to his own back catalogue, and a slight on the existing owners? McGovern seldom displays the symptoms of low self-esteem, but his reply to my question is uncharacteristically hesitant: "I guess I could have phrased that differently." Then he"s back on track. "I might be wrong, but I don"t think I"ve ever designed a car that didn"t sell." He"s perhaps forgetting I"ve known him since he unveiled the MGF, although to be fair he also did the riotously successful MkI Freelander around the same time.
Date written: 22 Nov 2018
More of this article on the Top gear website
ID: 14126
