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Written by Jack Rix
Think Volvo, and you"ll likely have visions of mud-splattered SUVs crammed with screaming kids, or huge estates with wardrobes lashed to the roof. Now, the resurgent Swedes want to make a name for themselves among luxury saloons with this, the new S90.It gets off to quite a start given it has same chassis, tech and minimalist design as the multi-talented XC90 albeit squashed and stretched into a more business-like silhouette.For those furiously pointing out that Volvo already has a large saloon that"s still on sale, no we haven"t forgotten the S80. But by Volvo"s own admission "the S80 hasn"t cracked it with the public at large," a nice way of saying it was never good enough, whereas the S90 should be. It won"t be easy, though, with the Audi A6, BMW 5-Series, Mercedes E-Class (an all-new version of which is due in January) and Jaguar XF to battle against. The plan, however, is as straightforward as the S90"s calming Scandinavian design.By pinching 500 sales from each of its rivals above Volvo hopes to sell a modest 2,000 S90s a year in the UK. BMW shifts 15,000 of its 5-Series in the same period.Sadly, there will be no three-door version, as previewed by the 2013 Concept Coupe, but that show car has lent the S90 its distinguishing taillights that bracket the rear end, while those Thor"s hammer" full-LED headlights will be standard on all UK cars.
Date: 2 Dec 2015
More of this article on the Top gear website
ID: 514
Think Volvo, and you"ll likely have visions of mud-splattered SUVs crammed with screaming kids, or huge estates with wardrobes lashed to the roof. Now, the resurgent Swedes want to make a name for themselves among luxury saloons with this, the new S90.It gets off to quite a start given it has same chassis, tech and minimalist design as the multi-talented XC90 albeit squashed and stretched into a more business-like silhouette.For those furiously pointing out that Volvo already has a large saloon that"s still on sale, no we haven"t forgotten the S80. But by Volvo"s own admission "the S80 hasn"t cracked it with the public at large," a nice way of saying it was never good enough, whereas the S90 should be. It won"t be easy, though, with the Audi A6, BMW 5-Series, Mercedes E-Class (an all-new version of which is due in January) and Jaguar XF to battle against. The plan, however, is as straightforward as the S90"s calming Scandinavian design.By pinching 500 sales from each of its rivals above Volvo hopes to sell a modest 2,000 S90s a year in the UK. BMW shifts 15,000 of its 5-Series in the same period.Sadly, there will be no three-door version, as previewed by the 2013 Concept Coupe, but that show car has lent the S90 its distinguishing taillights that bracket the rear end, while those Thor"s hammer" full-LED headlights will be standard on all UK cars.
Date: 2 Dec 2015
More of this article on the Top gear website
ID: 514
