Throwback Thursday: 1987 Pontiac Firebird Ad is Remarkably Uninformative

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Written by Patrick Rall
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This 1987 Pontiac Firebird commercial is a perfect fit for the 80s, with no real message but it is still an interesting spot.Most car commercials focus on the vehicle in question, but plenty of automakers try unique angles with their advertising campaigns. This week"s Throwback Thursday video is a fine example of that, as this 1987 Pontiac Firebird commercial doesn"t offer any information about the car. In fact, we don"t actually see the 1987 Firebird until the very end of the commercial and even then it hardly showcases the car in any way.This classic Pontiac Firebird commercial starts off with a well-dressed couple strolling down the sidewalk past a leaking fire hydrant when what appears to be a mid-1970s GM A-body car drives past (it looks like it might be a Pontiac Grand Prix or a Chevrolet Monte Carlo) swerving into the pool of standing water created by the leaking hydrant and spraying both of these folks with water. As you might imagine, they are none too happy about this, running into the street to shout at the hooligans. Not surprisingly, the troublemakers in the old GM immediately stop, jumping out of the car to chase the couple who begins to run from the hoodlums.Leaving their 1970s GM behind, the bad guys chase the couple through the dark streets, between rows of cars sitting in traffic before arriving in an empty alley. They celebrate getting away from the guys who splashed them, but at this point, we still haven"t seen any mention of the 1987 Pontiac Firebird.As the couple gets friendly in the dark, steamy alley, the bad guys burst around the corner, once again leading to a chase on foot and at this point, it seems unlikely that they will escape. However, as the commercial ends, the couple happens upon what appears to be a magically placed Pontiac Firebird Trans Am hardparked in this alley in the perfect spot for them to get in and drive to safety.The video ends when they get to the 1987 Firebird, so we don"t get to see if race off into the sunset or anything, but we can only assume that this oddly placed muscle car saved the day.

Date written: March 30, 2017

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