RSS_Auto_Poster
Well-known member
Written by Patrick Rall
A Corvette commercial doesn"t need anything more than a beautiful girl, engine sounds and close-up angles of the key styling features.The world of advertising has changed a great deal since the Chevrolet Corvette was introduced back in the 1950s. However, some of the key features of every great performance car ad have remained the same. Of course, viewers want to see the styling cues which make the car in question unique and, in the case of performance cars, they want to hear the engine roar. Finally, since sports cars are generally marketed to guys, adding a lovely lady to the commercial adds a little extra impact one which automakers have been using for decades.This 2016 Chevrolet Corvette Stingray commercial follows those three simple guidelines, with a beautiful woman in a white dress walking along the side of a black C7. As she works her way to the driver"s door, the camera jumps around, showing us the rectangular taillights, the rear Corvette badge, the rear quarter panel vents, the Corvette-branded Brembo brake calipers, the Stingray logo and all of the other fine lines of the C7. The panning camera pauses at the quad exhaust tips as the LT1 revs and as the woman behind the wheel grips the wheel, the engine sound changes to that of a Corvette blasting down the roar at wide open throttle.This 2016 Chevrolet Corvette Stingray video doesn"t actually say anything about the car, but it shows the car from every angle, it lets us hear the car revving and racing away and it has a beautiful woman walking around the car fulfilling the basic requirements of every great performance car advertisement. Even though this Corvette spot is short on information, it follows a proven formula and why mess with a good thing?
Date written: May 11, 2017
More of this article on the LS1 Tech website
ID: 7749
A Corvette commercial doesn"t need anything more than a beautiful girl, engine sounds and close-up angles of the key styling features.The world of advertising has changed a great deal since the Chevrolet Corvette was introduced back in the 1950s. However, some of the key features of every great performance car ad have remained the same. Of course, viewers want to see the styling cues which make the car in question unique and, in the case of performance cars, they want to hear the engine roar. Finally, since sports cars are generally marketed to guys, adding a lovely lady to the commercial adds a little extra impact one which automakers have been using for decades.This 2016 Chevrolet Corvette Stingray commercial follows those three simple guidelines, with a beautiful woman in a white dress walking along the side of a black C7. As she works her way to the driver"s door, the camera jumps around, showing us the rectangular taillights, the rear Corvette badge, the rear quarter panel vents, the Corvette-branded Brembo brake calipers, the Stingray logo and all of the other fine lines of the C7. The panning camera pauses at the quad exhaust tips as the LT1 revs and as the woman behind the wheel grips the wheel, the engine sound changes to that of a Corvette blasting down the roar at wide open throttle.This 2016 Chevrolet Corvette Stingray video doesn"t actually say anything about the car, but it shows the car from every angle, it lets us hear the car revving and racing away and it has a beautiful woman walking around the car fulfilling the basic requirements of every great performance car advertisement. Even though this Corvette spot is short on information, it follows a proven formula and why mess with a good thing?
Date written: May 11, 2017
More of this article on the LS1 Tech website
ID: 7749
