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Written by Patrick Rall
The Chevy Monza doesn"t get much respect today, but back in 1977, it was marketed as a great little road-handler.This week"s Throwback Thursday video features a commercial for the 1977 Chevrolet Monza. In this day and age, the Monza doesn"t get much respect, as it was perpetually overshadowed by the Camaro, but back in the late 1970s, American automakers were looking for new, fun-to-drive cars which would better compete with the smaller foreign competitors. The 1977 Camaro was ideal for someone who wanted a big, bruising muscle car (for the late 70s, anyway), but for the new car buyer back in 1977 who wanted a sporty Chevy which was smaller and more efficient there was the Monza.In 1977, the Chevy Monza was offered with the buyer"s choice of an 84 horsepower, 2.3L 4-cylinder or a 5.0L v8 with 145 horsepower neither of which made the Monza particularly quick on the quarter mile. However, GM designed the Monza to handle a track with turns and this commercial shows the 1977 Chevy compact sports car in action on a road course.In addition to showing the Monza Coupe and the Monza 2+2 playing a little cat and mouse on a road course, the narrator proclaims that the Monza is a car for people who believe that driving is America"s greatest outdoor sport.This might all seem ridiculous in this day and age, with even the least powerful Camaro offering more than 1977 Monza with a V8, but this offers us an interesting look at how General Motors and Chevy tried to offer fun compacts back in the era following the American fuel crisis. The Monza might not be cool today, but back in the late 1970s and early 1980s, this small car was one of the best options for someone who wanted a small, fun Chevy.Crank up your speakers and enjoy!
Date written: March 2, 2017
More of this article on the LS1 Tech website
ID: 6914
The Chevy Monza doesn"t get much respect today, but back in 1977, it was marketed as a great little road-handler.This week"s Throwback Thursday video features a commercial for the 1977 Chevrolet Monza. In this day and age, the Monza doesn"t get much respect, as it was perpetually overshadowed by the Camaro, but back in the late 1970s, American automakers were looking for new, fun-to-drive cars which would better compete with the smaller foreign competitors. The 1977 Camaro was ideal for someone who wanted a big, bruising muscle car (for the late 70s, anyway), but for the new car buyer back in 1977 who wanted a sporty Chevy which was smaller and more efficient there was the Monza.In 1977, the Chevy Monza was offered with the buyer"s choice of an 84 horsepower, 2.3L 4-cylinder or a 5.0L v8 with 145 horsepower neither of which made the Monza particularly quick on the quarter mile. However, GM designed the Monza to handle a track with turns and this commercial shows the 1977 Chevy compact sports car in action on a road course.In addition to showing the Monza Coupe and the Monza 2+2 playing a little cat and mouse on a road course, the narrator proclaims that the Monza is a car for people who believe that driving is America"s greatest outdoor sport.This might all seem ridiculous in this day and age, with even the least powerful Camaro offering more than 1977 Monza with a V8, but this offers us an interesting look at how General Motors and Chevy tried to offer fun compacts back in the era following the American fuel crisis. The Monza might not be cool today, but back in the late 1970s and early 1980s, this small car was one of the best options for someone who wanted a small, fun Chevy.Crank up your speakers and enjoy!
Date written: March 2, 2017
More of this article on the LS1 Tech website
ID: 6914
