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Written by Patrick Rall
The Chevrolet Camaro had the honor of being the official pace car for the 1967 Indy 500 and in this week"s Throwback video, we bring you an ad that used the pace car duties to help promote the brand new pony car.This 1967 Chevrolet Camaro commercial talks about "Pacesetter Days", which seems to have been a sale period centered around the upcoming Indy 500 with the promise of "sure savings". The commercial starts off by showcasing the official Indy 500 pace car, followed by highlighting the key features of the vehicle.While there are some attributes of the Camaro which continue to be important today like the fact that it is lower, wider and roomier than the competition but the ad also boasts that the Camaro is heavier than other cars in the price class. I’m not sure why that would have been an advantage back then, unless buyers related more weight with being safer.During Pacesetter Days, Chevrolet was pushing a special package that had the six cylinder engine, bumper guards, pin striping, whitewall tires with wheel covers, a deluxe steering wheel, a floor mounted manual shifter and a special front end stripe. The ad doesn"t mention the pricing, but considering that this is a near-base Camaro with a few options, I imagine that this was a pretty popular package back then.Crank up your speakers and enjoy!Tags: 1st Gen Camaro, camaro, throwback thursday
Date written: June 9, 2016
More of this article on the LS1 Tech website
ID: 3779
The Chevrolet Camaro had the honor of being the official pace car for the 1967 Indy 500 and in this week"s Throwback video, we bring you an ad that used the pace car duties to help promote the brand new pony car.This 1967 Chevrolet Camaro commercial talks about "Pacesetter Days", which seems to have been a sale period centered around the upcoming Indy 500 with the promise of "sure savings". The commercial starts off by showcasing the official Indy 500 pace car, followed by highlighting the key features of the vehicle.While there are some attributes of the Camaro which continue to be important today like the fact that it is lower, wider and roomier than the competition but the ad also boasts that the Camaro is heavier than other cars in the price class. I’m not sure why that would have been an advantage back then, unless buyers related more weight with being safer.During Pacesetter Days, Chevrolet was pushing a special package that had the six cylinder engine, bumper guards, pin striping, whitewall tires with wheel covers, a deluxe steering wheel, a floor mounted manual shifter and a special front end stripe. The ad doesn"t mention the pricing, but considering that this is a near-base Camaro with a few options, I imagine that this was a pretty popular package back then.Crank up your speakers and enjoy!Tags: 1st Gen Camaro, camaro, throwback thursday
Date written: June 9, 2016
More of this article on the LS1 Tech website
ID: 3779
