RSS_Auto_Poster
Well-known member
Written by Paul Horrell
In the year just ended, Vauxhall - a mass-market British brand with slim profits per car sold - outsold Mercedes-Benz posh, foreign, high-margin - by only a tiny number. The tally was 195,000 to 181,000. Vauxhall today announced a new Managing Director, Stephen Norman. So we took the chance to ask him if that"s good enough, and if not what he"s going to do about it. Clearly he doesn"t think it"s good enough. "I"m being asked to stop the erosion of Vauxhall sales in Great Britain. I will address all elements of marketing. I can"t be exact yet because I have not got my feet under the desk. I"m British and Vauxhall talks to me directly. I learnt to drive in one and my first car was a Vauxhall I could still tell you the registration number. It"s an iconic brand with a modest positioning.
Date written: 11 Jan 2018
More of this article on the Top gear website
ID: 10517
In the year just ended, Vauxhall - a mass-market British brand with slim profits per car sold - outsold Mercedes-Benz posh, foreign, high-margin - by only a tiny number. The tally was 195,000 to 181,000. Vauxhall today announced a new Managing Director, Stephen Norman. So we took the chance to ask him if that"s good enough, and if not what he"s going to do about it. Clearly he doesn"t think it"s good enough. "I"m being asked to stop the erosion of Vauxhall sales in Great Britain. I will address all elements of marketing. I can"t be exact yet because I have not got my feet under the desk. I"m British and Vauxhall talks to me directly. I learnt to drive in one and my first car was a Vauxhall I could still tell you the registration number. It"s an iconic brand with a modest positioning.
Date written: 11 Jan 2018
More of this article on the Top gear website
ID: 10517
