VW says the Up can"t survive if it"s not electric

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Written by Ollie Kew
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Sad news from Geneva if you"re a fan of teeny, lightweight, characterful and hilariously over-engineered German city cars. The Volkswagen Up is not long for this world unless it goes electric. That"s the conclusion drawn by VW"s marketing boss and ex-Seat chief Jurgen Stackmann, though he reckons the Up won"t shuffle off into the sunset just yet. Phew. "The Up will have a very strong life in the foreseeable future", Stackmann explains. "We are working to revitalise the e-Up, which has a huge role to play in the next 3-4 years. In the long term, the big question mark in Europe is if the legal system pursues and implements the next [emissions] legislation, there is not a single business case possible for this kind of car." Ouch.

Date written: 7 Mar 2019

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