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Written by Ollie Kew
If the branding executives are to get their Christmas bonus, you"ll definitely be aware that Cupra is now its own brand. Fast Seats have a fresh identity. New Magaluf-hen-do-tattoo badge, new matte grey and rose-gold corporate colours, and many new buzzwords. If not, then long story short, VW"s sporty Spanish offshoot wants its, um, sporty offshoot models (which began with the Ibiza Cupra hot hatch back in 1997) to be their own sub-brand. Think Fiat Abarth. And yes, the launch vehicle for this bold new plot is an Ateca. Not a bespoke sports car heavens, how would the bean-counters sign something that ambitious or original off but a lower, stiffer, angrier-looking version of Seat"s Qashqai, fitted with the 296bhp engine and four exhaust pipes from a VW Golf R.
Date written: 12 Dec 2018
More of this article on the Top gear website
ID: 14296
If the branding executives are to get their Christmas bonus, you"ll definitely be aware that Cupra is now its own brand. Fast Seats have a fresh identity. New Magaluf-hen-do-tattoo badge, new matte grey and rose-gold corporate colours, and many new buzzwords. If not, then long story short, VW"s sporty Spanish offshoot wants its, um, sporty offshoot models (which began with the Ibiza Cupra hot hatch back in 1997) to be their own sub-brand. Think Fiat Abarth. And yes, the launch vehicle for this bold new plot is an Ateca. Not a bespoke sports car heavens, how would the bean-counters sign something that ambitious or original off but a lower, stiffer, angrier-looking version of Seat"s Qashqai, fitted with the 296bhp engine and four exhaust pipes from a VW Golf R.
Date written: 12 Dec 2018
More of this article on the Top gear website
ID: 14296