What"s Jeep"s "Easter Safari" all about?

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Written by Tom Ford
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Jeep Town, USA. Otherwise known as Moab, Utah during the annual Easter Jeep Safari. A single-marque gathering in which precisely not one single car is actually the same. A theme borne out by any evening walk in downtown Moab during the event, where you"ll find everything from original, patina-sweated WWII Willys light-utility military vehicles to lifted, lit and loud custom rigs that make your eyes hurt. There are road-biased mall-crawlers" - though far less of these neon-accented trailer queens - right up to Mad-Max-style rigs whose only purpose is trail running, beauty coming some way past purpose on the priority list. And it is utterly brilliant. As long as you like Jeeps. If you don"t probably not so much. It"s grown, this fiesta of four-wheel drive. Back in "67, the Moab Chamber of Commerce organised a little Jeepish ride-out along a single Moab trail the Sunday before Easter, just for fun. Now it"s a nine-day extravaganza with thousands of participants and 40-odd trails, organised ride-outs and general gentle mayhem. Moab is the perfect theatre, slap bang in some of the world"s best off-roading, though it"s mostly sand, rocks and brain-melting views rather than mud.

Date written: 9 Apr 2018

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