Why the boss of Fiat is choking Fiat

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Written by Paul Horrell
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Fiat, once one of the most interesting and biggest-selling car brands in Europe, is declining fast. Yet the Fiat Chrysler Group boss, Sergio Marchionne, doesn"t think it"s worth doing much about that. He told Top Gear the investment is better put elsewhere. "We made significant efforts in Jeep, and in the development of Alfa Romeo and Maserati. That"s a better use of our resources." He turns to the Group"s European boss Alfredo Altavilla: "Sorry Alfredo, maybe that sounds like a bad answer." He says he thinks the 500, 500X and Panda are worth pursuing. "I"m less enamoured with the Tipo. We have to be careful in deploying large amounts of capital in chasing an overcrowded market." You might reply that the problem with the Tipo was that they haven"t deployed enough effort: it"s a pretty ropey car.

Date written: 7 Mar 2018

More of this article on the Top gear website

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