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Written by Jason Barlow
Dany Bahar is a survivor. He"s also someone with an amazing ability to gather top-tier talent around him when a business idea strikes. The former Red Bull and Ferrari marketing wizard, who later and controversially gambled on a massive expansion plan when he became CEO of Lotus, has just formally opened his next project: Ares Design, a contemporary carrozzeria/coachbuilder based in the heart of Italy"s motorsport valley in Modena. For anyone who still doubts Bahar"s motivations, Ares Design"s HQ is a pretty effective means of shutting down the naysayers. Housed in an 18,000-square metre former Fiat and Alfa Romeo dealership, Bahar and his principal partner in the business, Waleed Al Ghafari a telecoms entrepreneur who bid on and owns the Aston Martin DB10 featured in the Bond film Spectre, following a charity auction have already delivered more than 150 cars, and have plans to grow the workforce beyond the 110 people already employed. Bahar insists that there is a potent global demand for one-off cars amongst wealthy post-economic individuals for whom existing firms like Touring or Zagato, and indeed Ferrari, JLR and McLaren"s special ops divisions, don"t go far enough and charge too much money for the pleasure.
Date written: 1 Feb 2018
More of this article on the Top gear website
ID: 10735
Dany Bahar is a survivor. He"s also someone with an amazing ability to gather top-tier talent around him when a business idea strikes. The former Red Bull and Ferrari marketing wizard, who later and controversially gambled on a massive expansion plan when he became CEO of Lotus, has just formally opened his next project: Ares Design, a contemporary carrozzeria/coachbuilder based in the heart of Italy"s motorsport valley in Modena. For anyone who still doubts Bahar"s motivations, Ares Design"s HQ is a pretty effective means of shutting down the naysayers. Housed in an 18,000-square metre former Fiat and Alfa Romeo dealership, Bahar and his principal partner in the business, Waleed Al Ghafari a telecoms entrepreneur who bid on and owns the Aston Martin DB10 featured in the Bond film Spectre, following a charity auction have already delivered more than 150 cars, and have plans to grow the workforce beyond the 110 people already employed. Bahar insists that there is a potent global demand for one-off cars amongst wealthy post-economic individuals for whom existing firms like Touring or Zagato, and indeed Ferrari, JLR and McLaren"s special ops divisions, don"t go far enough and charge too much money for the pleasure.
Date written: 1 Feb 2018
More of this article on the Top gear website
ID: 10735
