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Written by Jack Rix
In the world of AMG, power is king. V12, V8, inline-six, highly-turbocharged four or hybrid, who cares how you get there, so long as it trounces the competition with brute force. And yet the boss of Mercedes" performance arm, Tobias Moers, daydreams about something daintier. We asked him if you took board approval and bean counters out of the equation, and had the opportunity to build anything under the AMG brand, what would it be? "My personal perspective, although there would never be a business case for it, would be a small, tiny, fast, agile, two-seater, that sets a new benchmark in that segment. A track car," he replied. "It would be easily done, but it"ll never happen." Hear that? That"s Caterham, Ariel and Lotus breathing a sigh of relief. He went on: "From a business perspective it would be perfect if there was a dedicated AMG SUV because it"s the growing segment. But our SUV derivatives are already really competitive the GLC 63 is already only five tenths slower than a C63 around Hockenheim. It would make the AMG balance sheet look better but in an overall business perspective it"s not the way to go."
Date written: 7 Mar 2018
More of this article on the Top gear website
ID: 11107
In the world of AMG, power is king. V12, V8, inline-six, highly-turbocharged four or hybrid, who cares how you get there, so long as it trounces the competition with brute force. And yet the boss of Mercedes" performance arm, Tobias Moers, daydreams about something daintier. We asked him if you took board approval and bean counters out of the equation, and had the opportunity to build anything under the AMG brand, what would it be? "My personal perspective, although there would never be a business case for it, would be a small, tiny, fast, agile, two-seater, that sets a new benchmark in that segment. A track car," he replied. "It would be easily done, but it"ll never happen." Hear that? That"s Caterham, Ariel and Lotus breathing a sigh of relief. He went on: "From a business perspective it would be perfect if there was a dedicated AMG SUV because it"s the growing segment. But our SUV derivatives are already really competitive the GLC 63 is already only five tenths slower than a C63 around Hockenheim. It would make the AMG balance sheet look better but in an overall business perspective it"s not the way to go."
Date written: 7 Mar 2018
More of this article on the Top gear website
ID: 11107
