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Written by Ollie Kew
At the 2018 Geneva Motor Show, current Mercedes boss Dr. Dieter Zetsche admitted the endless fragmentation of Mercedes" range into coupe-this and SUV-that niches was potentially confusing for the brand"s customers. At the 2018 Paris Motor Show seven months later, his successor-in-waiting told TopGear.com he"d not hesitate" slimming down the range if certain markets start to dry up. Current Mercedes R&D boss and future CEO Ola K llenius said: "We have had about 20 years of almost uninterrupted broadening of the portfolio, especially on the SUV side, if you look at how successful that has been over the years. "[Between] 2020-2022 this will take us to well above 40 models. And even if we love every one of our children", and we do, we must be very rational. We must not hesitate to slim down as well."
Date written: 3 Oct 2018
More of this article on the Top gear website
ID: 13557
At the 2018 Geneva Motor Show, current Mercedes boss Dr. Dieter Zetsche admitted the endless fragmentation of Mercedes" range into coupe-this and SUV-that niches was potentially confusing for the brand"s customers. At the 2018 Paris Motor Show seven months later, his successor-in-waiting told TopGear.com he"d not hesitate" slimming down the range if certain markets start to dry up. Current Mercedes R&D boss and future CEO Ola K llenius said: "We have had about 20 years of almost uninterrupted broadening of the portfolio, especially on the SUV side, if you look at how successful that has been over the years. "[Between] 2020-2022 this will take us to well above 40 models. And even if we love every one of our children", and we do, we must be very rational. We must not hesitate to slim down as well."
Date written: 3 Oct 2018
More of this article on the Top gear website
ID: 13557
